Three (One) O Helps Shine a Light on Child Victims of Terror
New PSA Promotes Efforts to Feed Thousands Victimized by Boko Haram
MARINA DEL REY, California – April 15, 2015 – Three (One) O is proud to announce the completion of a new public service announcement
on behalf of the American University of Nigeria (AUN) Foundation. Entitled “Next,” the PSA aims to highlight the needs of hundreds of
thousands of children displaced or orphaned in the wake of the Boko Haram terror group’s campaign of violence. The spot is the brainchild of
writer/producer Julio Cabral, who brought the idea to Three (One) O principals, executive producer Elaine Sibert and director Norry Niven,
who enthusiastically signed on.
In “Next,” a young boy dreams of a life filled with friends, laughter and hope – a life he will never get a chance to lead thanks to the
ruthlessness of Boko Haram. The piece concludes with the pointed message that, if thousands upon thousands of children had been murdered in
London or Paris or New York City, the world would respond swiftly – but that has not been the case concerning Nigeria. “We want to support
the survivors and bring more attention to the atrocities committed by Boko Haram,” said Mr. Cabral. “This issue is not being given the attention
that it deserves.”
The AUN has been helping victims – people who are basically refugees in their own country – since March 2014. The foundation can feed a
person for just two cents per day, but with so many people in need, resources are dwindling. “Next” is meant to help replenish the AUN’s
“We are turning to the world and asking parents to imagine that their child is “Next,” stated Dr. Margee Ensign, president of AUN. “Whatever
they have named their child, that name becomes ‘Next’ in the eyes of Boko Haram. Hundreds of thousands of Nigerian children have fled to
our town for safety. We provide food, shelter and a chance to let their dreams become a reality,” Ensign concluded.
To create the spot, Three (One) O gathered professionals from throughout the Los Angeles and Dallas production communities, all of whom
volunteered their time and talent for the cause. “Every so often you get a chance to use your talents for the greater good, and this is definitely
one of those times,” stated Ms. Sibert. “We can’t thank our team enough for helping us, Julio and the AUN get this heartbreakingly important
message out to a wider audience.”
To view “Next” and learn more about how you can help the AUN serve the needs of so many, visit www.aunf.org/psa.
Three (One) O is a full-service film and commercial production company based in Marina del Rey, California. Capturing ideas in motion with
technical mastery, jaw-dropping visual effects and good old-fashioned narrative storytelling, Three (One) O makes the imaginary an actuality
on a daily basis. Spearheaded by Director Norry Niven and Executive Producer Elaine Sibert, Three (One) O is set to bring the next generation
of commercial and narrative filmmakers to a screen near you. Visit www.threeoneo.com for reels and additional information.