Three (One) O Crashes Super Bowl with a Brit


Work Launches Promotional Push for Simon Cowell’s “The X Factor”

MARINA DEL REY, California – February 10, 2011 – Film and commercial production company Three (One) O announced today that their promotional spot for Fox’s upcoming talent competition series “The X Factor,” created by “American Idol” favorite Simon Cowell, aired during Super Bowl XLV to a highly receptive audience. Filmed in London by Three (One) O principal Norry Niven, “Simon is Back” features the (sometimes brutally) forthright judge being reassembled from x-shaped shards to the operatic strains of Orff’s O Fortuna. Shot at 500 fps on two Phantom cameras, the editorial and effects were complete at Zoic Studios, Culver City.

Credits – For Three (One) O: Norry Niven, Director/Cameraman and Elaine Sibert, Executive Producer. For Fox: Julio Cabral, Creative Director; Golareh Safarian, Director of Production; Michael Vamosy, SVP Design. For Zoic Studios: Doug Ludwig, VFX Supervisor.

Three (One) O is a full-service film and commercial production company based in Marina del Rey, California. Capturing ideas in motion with technical mastery, jaw-dropping visual effects and good old-fashioned narrative storytelling, Three (One) O makes the imaginary an actuality on a daily basis. Spearheaded by Director Norry Niven and Executive Producer Elaine Sibert, Three (One) O is set to bring the next generation of commercial and narrative filmmakers to a screen near you. Visit for reels and additional information.